In an epic attempt to boost the sales of its updated muscle cars the Charger and the Challenger, Dodge gathered a bunch of elderly people–some of them more than 100-years-old—and created the best car ad of the year.
The old, wise actors in Dodge’s new ad are helping the car company commemorate its 100th anniversary of the first Dodge. In the spot you’ll see men and women whose ages range from 96 to 106 share the type of hard-earned knowledge that only comes from living a long life. They start off by imparting sweet messages, and finish by encouraging younger viewer to be totally hardcore.
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