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HBO Pushes Awkward Sex Scene Ads To Promote Its New Mobile App

http://youtu.be/N52GiLGp7qA

HBO has produced a painfully awkward series of video ads that it’s using to promote HBO Go, its mobile streaming service.

Each ad features two 20-somthing-year-old kids and their out-of-touch parents, engaging in a series of cringeworthy conversations as an HBO show’s sex scene plays in the background. One of the ads shows an adultery scene playing from the hit show True Detective. As the show plays, a dad reminisces about women he could have had sex with while his son sits next to him begging him to stop.

The HBO Go Twitter account is currently retweeting show-themed memes and tweets to promote the new web service:

HBO’s campaign is based on the idea that Millennials need privacy while watching sex scenes. The solution? HBO Go. “So go. Take your HBO Go and run. Run far away and enjoy your sex scenes in private,” The ads’ narrator notes. 

The HBO original shows featured in their new ad campaign have won numerous Emmy and Golden Globes awards for best writing and acting. So it’s sad to see HBO pushing a cheap, sex-centered campaign as a means to market its mobile streaming service.


Jerome Hudson

Managing Editor

Jerome Hudson has written for numerous national outlets, including The Hill, National Review, and The Atlanta Journal-Constitution and was recognized as one of Florida’s emerging stars, having been included in the list “25 Under 30: Florida’s Rising Young Political Class.” Hudson is a Savannah, Ga. native who currently resides in Florida.

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