Mexican restaurant chain Chipotle has launched an initiative called Cultivating Thoughts, an author series, which aims to present “the words and whimsy of thought-leaders, authors and comedians through unique . . . essays.”
“The Cultivating Thought Author Series is the brainchild of acclaimed author Jonothan Safran Foer, who also serves as its curator,” the Chipocultivatingthought.com website says.
The series includes quotes from noted authors Toni Morrison, Malcolm Gladwell, and Foer, as well as comedians Sarah Silverman and Bill Hader, congestive scientist Steven Pinker, journalist Sheri Fink, and film producer Judd Apatow.
The thought provoking prose come printed on your bag.
However, one quote–the one that caught my attention–currently being distributed to customers comes from college professor and novelist George Saunders.
“Hope that, in future, all is well, everyone eats free, no one must work, all just sit around feeling love for one another,” Saunders’ “Cultivation Thought” reads.
That quote came from a short story Saunders wrote entitled, “A Two-Minute Note to the Future.”
Saunders’ quote crystalizes the intrinsic naiveté at the heart of Marxist economic theory.
Following Saunders’ logic, if “everyone eats free,” then how would Chipotle cover even its most basic business expenses? And if “no one must work,” who is going to prepare that perfectly cooked organic grilled chicken, wrap it in a warm soft flour tortilla, and serve it with a smile?
That being said, I’ll get down with a little Marxism (wink-wink) if it means free Chipotle.
So the lovely engineers here at Daily Surge HQ developed a coupon that can be redeemed at your local Chipotle restaurant:
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