South Carolina Republican Governor Nikki Haley is in the midst of a re-election battle against Democrat business developer Vincent Sheheen.
The latest Real Clear Politics average of polls has Governor Haley pulling 53.3% of support from South Carolinians, while Vincent lags behind with just 38.3%.
Haley’s new ad starts with her saying, “I fundamentally believe that people want paychecks, not welfare checks.”
Haley’s opening salvo is a clear and direct shot across the bow of modern liberalism, which is constantly articulating a message of “More government assistance programs, not less.”
Hayley is also taking a page out of the “From Welfare to Work” playbook used by the GOP when they took back the House of Representatives in 1996. But beyond that, and more pointedly, Haley is saying she doesn’t see welfare assistance as a permanent solution to South Carolinians’ problems. She’s saying, “I’m a conservative governor and I’m offering real life solutions that are improving the lives of people in my state.”
In other words: There is a better way.
“So we started asking people on public assistance what kind of work they could do and we matched them up with businesses,” Haley affirms in her new ad.
The ad features a young black woman who says, “there’s dignity in working, it’s what I always wanted to do.”
This young woman–who we are to assume is a former welfare recipient–makes this 30-sencond ad personal and powerful.
It’s inspiring. And perhaps most importably, the ad offers a much needed message of hope for all Americas–so many of whom are still struggling to strive amidst the economic morass of Obama’s economy.
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