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McDonald’s New Slogan Pretty Much Sucks

Life isn’t too great for Mickey Dee’s these days. McDonald’s profits are sagging, which is a bit of a head-scratcher. Given the crappy state of the economy, one would almost expect them to come out unscathed, since they offer so many cheap menu items. Perhaps America is finally waking up to the fact that the Golden Arches are selling toxic death-food of questionable origin.

Nah, we’re not that bright. But they’re keenly aware of their perception problems. The video clip above was released by McDonald’s last week in order to dispel rumors about where its food comes from, enlisting the help of Grant Imahara from MythBusters. The fact that they even felt compelled to do this shows that the recent numbers — including September, which was the worst month on record for McDonald’s since 2003 — are cause for alarm.

Whatever the cause, the fast food chain is determined not to let those slumping sales put a frown on Ronald McDonald’s face. Instead, according to the Wall Street Journal, they’ll roll out a brand new advertising campaign that will kick off early next year with a 60-second commercial during Super Bowl XLIX. It’s there that they will unveil their amazing new slogan:

Lovin’ Beats Hatin’

*Yawn*. Seriously? I could have come up with something catchier while attending a family member’s funeral. Doesn’t that sound like a phrase “Beats by Dre” should be using?

Well, if you happen to be a fan of the old slogan, fear not. The WSJ assures us that it’s not going anywhere: “The ad push will not replace McDonald’s longtime catchphrase “I’m Lovin’ It,” but seeks to give it broader marketing heft around the world, said a person familiar with the campaign.”

That’s a relief. Anyway, the next time you finish chowing down on a 1,150 calorie “Big Breakfast,” just remember…Lovin’ beats hatin. It’s a great affirmation to repeat to yourself while evacuating the ingredients from your body.


Matt Fox

Senior Editor

Fox has history in broadcasting that spans two decades. From his early days as an FM host and club DJ in the mid-90′s to his later experiences in political talk radio, he has always had a knack for combining topical news with his love for popular culture. Those experiences culminated in his position as executive producer for several radio shows featured in the TALKERS Heavy 100. Originally from New York, Fox has made the great pilgrimage down to sunny south Florida.

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