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BLACKLASH: Starbucks Halts ‘Race Together’ Campaign

It looks like you’re going to have to wait a little bit longer to be lectured about your white privilege while ordering coffee at your local Starbucks.

Starbucks had tasked their baristas to talk with customers about race, but the company ended the “Race Together” campaign after it drew widespread mockery.

“While there has been criticism of the initiative–and I know this hasn’t been easy for any of you — let me assure you that we didn’t expect universal praise,” Starbucks CEO Howard Shultz said in a company memo.

The idea behind “Race Together” was to ensure that “the promise of the American Dream should be available to every person in this country, not just a select few,” Shultz said.

And somehow thought the gal serving you an overpriced latte was the appropriate vehicle.

Really, though. Nobody wanted this campaign to happen expect for the feel-good liberals who wanted to “Race Together” to stroke their egos.

Starbucks should just stick to what they’re good at: charging people too much money for mediocre coffee.


Jerome Hudson

Managing Editor

Jerome Hudson has written for numerous national outlets, including The Hill, National Review, and The Atlanta Journal-Constitution and was recognized as one of Florida’s emerging stars, having been included in the list “25 Under 30: Florida’s Rising Young Political Class.” Hudson is a Savannah, Ga. native who currently resides in Florida.

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