Radio Station Ticks Off Listeners By Burning Thousands of Dollars

...but at least they were Canadian dollars.

03.25.2014 | Matt Fox |

Well, here’s a quick and easy way to make some enemies: grab $5,000 bucks and burn it all!

That’s exactly what one radio station just did as part of some ridiculous promotional stunt. Now, granted, it was only $5,000 in CANADIAN dollars…so that’s roughly only $4,467.28 in U.S. bucks. But still!

The stunt, called “Bank It Or Burn It,” asked AMP Radio listeners whether they should give the money away to one person (“Bank It”)…or just burn the whole pile of cash. And it looks like “Burn It” won out.

If that doesn’t make any sense to you, don’t worry–you’re not alone. Oh, those silly Canucks. For although 54% of their listeners voted in favor of the “Burn It” option, there are an awful lot of angry Canadians out there now voicing their anger that the radio station had “no right” to kill the cash. Perhaps they thought it was a joke when they voted for that option.

“We stuck to our word,” says Ryan Lindsay, one of the jocks involved in the promotion. Now, they’re collecting votes to “Bank or Burn”…wait for it…$10,000 Canadian dollars.

I wonder where they are getting these ideas…

With genius schemes like this, who says radio is dead? Burn off your thoughts in the comments section below…

Matt Fox

Senior Editor

Fox has history in broadcasting that spans two decades. From his early days as an FM host and club DJ in the mid-90′s to his later experiences in political talk radio, he has always had a knack for combining topical news with his love for popular culture. Those experiences culminated in his position as executive producer for several radio shows featured in the TALKERS Heavy 100. Originally from New York, Fox has made the great pilgrimage down to sunny south Florida.

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