But all that’s not stopping Thamsanqa from mounting a comeback.

Introducing his new video-sharing app! “Hi, I’m Thamsanqa Jantjie from Nelson Mandela’s funeral,” the infamous criminal says in the opening moments of his YouTube ad. You’ve got to hand it to him–it’s a fairly safe bet that no “celebrity” has ever identified himself as being known from a funeral before. I’m still trying to figure out why his head is superimposed on the body of the Old Spice spokesman, but I suppose it’s a fool errand to try and apply any level of common sense here..

The app is called LiveLens, and the company’s spokesman, Max Bluvband, says he picked Jantjie in order to poke fun at the worst live performance in history. “Since LiveLens is an app that allows you easily to stream your ‘life moments’ live to all your friends and followers simultaneously from your mobile, we were seeking someone who was the worst presenter ever of live shows.” To that end, LiveLens has probably succeeded, though I’m sure Jantjie was paid an amount of money for his endorsement that would probably make most people cringe.

I guess there isn’t a whole lot to say, except “Cigarettes share hand me the scissors.”