Well, it didn’t take long for Barack Obama to lose control of his own Bergdahl narrative. That’s because he was never IN control of it in the first place. Faced with the latest in the long line of “biggest mistakes” that have comprised his presidency, Obama took time out at the G7 summit yesterday to shame his critics for making hay out of his release of the Gitmo Five in exchange for Bowe Bergdahl the deserter. In addition to a firm assertion that Obama will be offering “no apologies” for the trade, there was no mention of the fact that many of the critics are members of his own political party. Apart from Harry Reid–who seriously thought it was wise to utter the words “what difference does it make?” yesterday–and Debbie Wasserman Schultz–who has been out there insisting that Bowe Bergdahl was on “death’s door“–the president has unexpectedly found virtually no support for his prisoner swap. Even MSNBC’s loyal-until-the-end Barry lover Chris Matthews thinks the move was a major dud. This brief montage was compiled from only THREE EPISODES of Hardball:

Ouch! There’s no way Team Obama was expecting that one. But this is what a president deserves after being so frantic to distract Americans away from a mistake (the VA scandal) that he lunged at the first opportunity to try and manufacture a feel-good story of a freed prisoner. He was so concerned with controlling the public’s perception of him that he ironically did something to make that perception even worse.

So now what? Other than dig his heels in, it would appear that the president hasn’t got the slightest clue about how to fix this from a PR perspective. So expect yet another distraction to come shortly; pivoting is the only thing he seems to know how to do, though he can’t even manage to get that right. In the meantime, the White House is already rewriting history that’s less than a week old, insisting that Obama never took a “victory lap” over Bergdahl’s return, and that they fully expected the move to be a controversial one:

So are we to conclude that the president’s Saturday Rose Garden announcement never happened then? Because Barack certainly appeared to be full of smiles to me. There wasn’t a hint of him being worried about what he had done; the Prez looked like he had just won the Mega Millions jackpot.

How stupid do these people think we are?