• iWatch This: ABC’s David Muir Plays With Apple’s Latest Toy


    I recently abandoned Apple-Mania in favor that robot company, but there’s not a doubt in my mind that Apple will continue to be a force to reckon with for some time to come. The fact is that smart-watches are not new technology whatsoever, and Apple is essentially late to the game here. But I’ve long since realized you should never bet against this company. After all, they’d argue that they weren’t the first corporation to release an mp3 player or even a tablet…and yet, the masses still flocked to the new products because of the brand.

    So there’s no denying the continued power of Apple’s marketing. But there has been a noticeable slowdown in Apple product roll-out, with the Apple Watch being the first new product in four years. Will fans eventually tire of it all? Will the limitations of the software and the minimalist designs eventually be Apple’s downfall? Only time will tell how long Tim Cook can successfully steer the post-Steve Jobs era.

    In the meantime, you can watch ABC’s David Muir giving the company a completely unnecessary free commercial. Because, you know, having U2 perform at the press conference wasn’t quite enough.

    Matt Fox

    Senior Editor

    Fox has history in broadcasting that spans two decades. From his early days as an FM host and club DJ in the mid-90′s to his later experiences in political talk radio, he has always had a knack for combining topical news with his love for popular culture. Those experiences culminated in his position as executive producer for several radio shows featured in the TALKERS Heavy 100. Originally from New York, Fox has made the great pilgrimage down to sunny south Florida.

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