Rejoice, as the “First Bar for Pregnant Women” Arrives! Wait, What?

Drinking alcohol may have a profound health impact on a pregnant woman’s unborn child, but it sure makes for a great advertising gimmick!

Introducing Gestations at Fifth Street and Avenue A, which bills itself as the “pregnant woman’s bar,” making great use of the catchphrase, “You’re drinking for two now.”

This classy new establishment in New York City boasts of “trimester specials” and a “9-month happy hour,” according to The New York Post. On the Gestations Facebook page, pregnant women are encouraged to visit the bar because, “The bigger the belly, the more you can drink. True for men and pregnant women.”

It seems like there should be some irony somewhere. But as far as I can tell, there’s no indication that Gestations is some sort of alcohol-free juice bar. To the contrary, they seem to be playing up the naughtiness of the whole thing, with one tweet even saying simply, “No judgments.” But we’ll certainly find out for sure once the doors officially open. “Visit us on October 25 … before that water breaks,” says one ad.

In essence, this is either one truly awful bar…or we’re simply witnessing one truly awful marketing campaign.

From the Post:

Signs for the new “bar” popped up on Thursday — along with a Facebook page that urges visitors to download the bar-finding app Bartendr . “#gestationsny will have free pregnancy test kits when you buy a pitcher. Check out our profile on #BARTRENDr to see what else we’ll carry,” the Facebook page boasts.

Just hours after the signs went up, one reviewer on the app quipped, “What a perfect place to find women already on the ­perfect birth control!”

Yep, there’s no shortage of ideas these days. Besides, why let a good marketing campaign interfere with the health of a baby?

Never thought we’d see our baby come to life, especially with a billboard in Time Square! #gestationsny pic.twitter.com/IwU9hN7FKa

— gestations (@gestationsbar) September 27, 2014