Amazon’s Newest Product Will Probably Freak You Out

If you’ve never been too keen on the Apple iPhone’s “Siri,” you’ll definitely be creeped out by Amazon’s latest creation…once you’re actually able to figure out what it is.

It’s called “Amazon Echo,” and at this point, it’s probably a toss-up between this and Amazon’s experiments with drone delivery when it comes to crowning a winner of the company’s most bizarre offering to date.

You really have to watch the video to appreciate how weird this “thing” is. It’s basically a virtual assistant that you can carry around with you to help you in every facet of your life. No need to hire a personal secretary if your funds are tight; just pick up an Amazon Echo and you’re good to go.

As for the design of the device, it’s pretty unassuming. So unassuming, in fact, that most people would probably have no idea what it is or what it does. One glance at the black cylindrical unit might conjure up anything from some kind of high-tech soda bottle to a Shake Weight. Arguably, the minimalist approach might be for the best, as it might start to get a little too eerie to have added legs. Or God forbid, a head.

Artificial intelligence is here, Surgers. Prepare for the end of humanity.