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  • Target Taps Out of ‘Trans’ Bathroom Debate After Sales Numbers Plummet

    The mega-retailer entered the gender identity debate with force and conviction, declaring its bathrooms were open to be used by individuals according to how they identify, not necessarily how they were put together at birth.

    That sounds like a wonderful and enlightened way to go. Until the numbers come in and they are down for the first time in two years. Numbers don’t lie. Numbers aren’t politically correct. Numbers are how people really voice their opinion and the opinion is not one that Target wants to repeat.

    So the free range bathroom may be a thing of the past for Target in hopes of salvaging the numbers. They are hoping that adding a private use bathroom to every store might do the trick. Time will tell.

    From Wall Street Journal:

    Target Corp. said it will spend $20 million to add a private bathroom to each of its stores by next year, after customer protests of its policy allowing transgender individuals to use whichever restroom corresponds with their gender identity.

    Most of Target’s 1,797 locations already have single-occupancy or unisex restrooms, but it will add the option to 277 stores by November and to about 20 remaining stores by March 2017, the company said on Wednesday.

    Target’s finance chief Cathy Smith said the move is a response to feedback from customers voicing displeasure over the company’s bathroom policy. She added the customer discontent hadn’t had a material impact on sales. CEO Brian Cornell had promised to roll out family restrooms earlier this year and defended the company’s stance on diversity.

    According to the American Family Association more than 1.4 million people have signed a petition stating they are boycotting Target over the bathroom debacle.

    Target on Wednesday reported its first decline in same-store sales in two years and warned that sales could fall in each of the next two quarters, as it struggles with lower shopper traffic to its stores.

    Target spokespeople have claimed that the decision to spend $20 million on private bathrooms is not because of the decline in sales, but that it is in response to customer feedback.

    Customer feedback is loud and clear when it comes in the form of declining sales.


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